05. Quiz: Create an Audience

Exercise: Choose an Audience for One Dog Woof

Recall the briefing Chiwei from One Dog Woof has given us. Her target audience are women between 25 and 64 who are based in the United States and are interested in crochet projects. Go ahead, log into the Facebook Ads Manager and create an audience based on these criteria. Save it and then copy and paste the audience summary you see in the popup window into the text box below.

Log into https://www.facebook.com/ads/manager/, pick the Objective “Traffic” and click on “Continue”. In the Ad Set section, scroll to Audience and make all targeting choices you would recommend to target women between 25 and 64 who are based in the United States and are interested in crochet projects. Click on “Save This Audience” give it a name and copy and paste the summary that is shown to you in the Pop Up window into the text box below. Your Pop Up should look similar to this but with appropriate targeting.

QUESTION:

Paste in the audience summary from your Pop Up below.